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Email list hygiene and segmentation
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Contents
Email list hygiene and segmentation
3 Articles
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Email List Hygiene
To keep your email deliverability rate high, it’s important to remove inactive subscribers from your email list on a regular basis. Email services use customer activity data to select a destination folder for your emails, such as "Spam" or "Inbox". ...
Updated on : 31 Mar 2024
How to Segment Your Subscribers Based on Activity
Most mailing services use customer activity data to determine whether your email goes to the "Inbox" or "Spam" folder. If your subscribers don’t interact with your emails — i.e., they don’t open them or don’t click on the links, frequently unsubscri...
Updated on : 31 Mar 2024
Active subscribers
To filter out active customers, let’s add segmentation criteria one by one. Select customers who have been in your database for 45 days or less. This ensures we include new customers who have been added recently and may not have carried out any ...
Updated on : 28 Apr 2024